What's attraction marketing and why should you even care?
Here's the base line. Attraction marketing is a technique of gracefully presenting your information, products, services and business opportunity to prospects who are actively looking for and shopping shopping for that info now - versus just pushing advertisements out to absolutely everybody hoping somebody might be interested at the time your advertisements appear.
It is the difference between interrupting lots of people with an offer they have positively little interest in and coming along side those who have expressed an interest to learn more now. It is the difference between throwing mud on the wall hoping some will stick and taking aim for your target and hitting a bullseye every time .
The Key to Attraction Marketing
You have got a product or service for sale and you have got a lot of options available to publicize, promote and market your business. You can run adverts both online and offline. You can build an ecommerce store and drive carefully targeted traffic to your site using a variety of paid traffic models like Google Pay-Per-Click, mobile marketing, paid index inclusion and even set up an affiliate programme to get other marketing pros to promote for you.
All of these direct marketing techniques work, but they fall into the class of interruption marketing. Meaning you're hoping to break and catch the awareness of potential customers as they're going about the business of doing something else at the time.
Attraction marketing is when you find out how to make your content simply found when people are actively searching for it. Which, if you concentrate on, will immediately reduce your advertising costs and should seriously improve sales. As it is far easier to secure a sale from an individual already in the mood to buy your kind of product or service than it is to pitch your product or service to anyone that can mist a mirror.
Attraction Marketing is Target Marketing
Say you have just won 2 tickets to see a production. You are unable to attend and would like to sell these 2 tickets. One way would be to publicize the tickets and incur an expense which will extremely cut your margin. Not to mention the campaign may remain unspotted and the tickets never sell.
Another option would be to go to a theater where the film is showing and approach only those people who are waiting in a line to get tickets to see the movie. They benefit by avoiding the line. You benefit by getting your tickets sold with minimum expense. You could even supply a small discount to make your offer even more enticing.
Online Attraction Marketing
The key to setting up a useful attraction marketing campaign online is to determine who is your best target market. Then use diverse research tools like the free Google External Keyword tool to find out exactly how people who are "in line" to purchase your product or service are searching for your product or service.
Then meet them where they are . Supply the information they are looking for by publishing this information on your web site or blog. Then popularize your content to rate high on the search engines, social media sites and video platforms so it can be simply found. Do it right and you'll find attraction marketing a very simple and terribly profit-making way to do business.
Here's the base line. Attraction marketing is a technique of gracefully presenting your information, products, services and business opportunity to prospects who are actively looking for and shopping shopping for that info now - versus just pushing advertisements out to absolutely everybody hoping somebody might be interested at the time your advertisements appear.
It is the difference between interrupting lots of people with an offer they have positively little interest in and coming along side those who have expressed an interest to learn more now. It is the difference between throwing mud on the wall hoping some will stick and taking aim for your target and hitting a bullseye every time .
The Key to Attraction Marketing
You have got a product or service for sale and you have got a lot of options available to publicize, promote and market your business. You can run adverts both online and offline. You can build an ecommerce store and drive carefully targeted traffic to your site using a variety of paid traffic models like Google Pay-Per-Click, mobile marketing, paid index inclusion and even set up an affiliate programme to get other marketing pros to promote for you.
All of these direct marketing techniques work, but they fall into the class of interruption marketing. Meaning you're hoping to break and catch the awareness of potential customers as they're going about the business of doing something else at the time.
Attraction marketing is when you find out how to make your content simply found when people are actively searching for it. Which, if you concentrate on, will immediately reduce your advertising costs and should seriously improve sales. As it is far easier to secure a sale from an individual already in the mood to buy your kind of product or service than it is to pitch your product or service to anyone that can mist a mirror.
Attraction Marketing is Target Marketing
Say you have just won 2 tickets to see a production. You are unable to attend and would like to sell these 2 tickets. One way would be to publicize the tickets and incur an expense which will extremely cut your margin. Not to mention the campaign may remain unspotted and the tickets never sell.
Another option would be to go to a theater where the film is showing and approach only those people who are waiting in a line to get tickets to see the movie. They benefit by avoiding the line. You benefit by getting your tickets sold with minimum expense. You could even supply a small discount to make your offer even more enticing.
Online Attraction Marketing
The key to setting up a useful attraction marketing campaign online is to determine who is your best target market. Then use diverse research tools like the free Google External Keyword tool to find out exactly how people who are "in line" to purchase your product or service are searching for your product or service.
Then meet them where they are . Supply the information they are looking for by publishing this information on your web site or blog. Then popularize your content to rate high on the search engines, social media sites and video platforms so it can be simply found. Do it right and you'll find attraction marketing a very simple and terribly profit-making way to do business.
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