It's interesting how different people understand search engine optimisation in a different way although they have the same understanding that SEO is all about how to get on the frontpage of Google without having to pay per click for each web visitor.
There are indeed diverse ways to do SEO, if you are only afterward you get to the frontpage of Google and nothing else.
Google, as an illustration, only allows white hat SEO and penalizes link buying. It's a typical black hat SEO tactic to contact high PageRank websites and pay them for their link, but Google is not in favor of this. If caught, Google can penalize your website until it's nowhere in the searches to be found. Google desires natural backlinks and gets a site up in the ranking, not for the back links but for one thing only - information.
With the addition of Google+ account, Google already ranks personal and significant information in combination with top quality content. To make your web site appealing to Google, you have to do both onsite and offsite optimization in a way that aligns with all the Google principles.
1. SEO begins with onsite or onpage optimization. It's preparing your site for the race to the top for the rankings by correcting 20 or more items about the site. These include inserting robots.txt, html and xml site maps to allow Google bot to index the website more easily, fixing urls and page titles and replacing these with keyword focused titles, having adequate and keyword rich web copy, and creating distinctive meta descriptions on each of the web page on the whole website.
Set up your site by placing unique meta descriptions and meta titles. Realise Google has zero tolerance for duplicate content, and that duplicate content will brutally break down your rankings. When every one of these onsite troubles are fixed, generate and install Google Analytics on every one of pages of the website to help you easily observe traffic and make upgrades on the site to achieve your desired traffic.
2. Offsite optimization. Simply put you must update your website with fresh and high quality content so that Google can pick it up and attribute it to you as a reputable source.
3. Google+. Now that Google also places significance to personal search results, it will do you good to also make a Google+ account for your site or business also to be active in giving out information on Google+. Keep in mind though, that Google still primarily relies on organic search when it returns search results.
There are indeed diverse ways to do SEO, if you are only afterward you get to the frontpage of Google and nothing else.
Google, as an illustration, only allows white hat SEO and penalizes link buying. It's a typical black hat SEO tactic to contact high PageRank websites and pay them for their link, but Google is not in favor of this. If caught, Google can penalize your website until it's nowhere in the searches to be found. Google desires natural backlinks and gets a site up in the ranking, not for the back links but for one thing only - information.
With the addition of Google+ account, Google already ranks personal and significant information in combination with top quality content. To make your web site appealing to Google, you have to do both onsite and offsite optimization in a way that aligns with all the Google principles.
1. SEO begins with onsite or onpage optimization. It's preparing your site for the race to the top for the rankings by correcting 20 or more items about the site. These include inserting robots.txt, html and xml site maps to allow Google bot to index the website more easily, fixing urls and page titles and replacing these with keyword focused titles, having adequate and keyword rich web copy, and creating distinctive meta descriptions on each of the web page on the whole website.
Set up your site by placing unique meta descriptions and meta titles. Realise Google has zero tolerance for duplicate content, and that duplicate content will brutally break down your rankings. When every one of these onsite troubles are fixed, generate and install Google Analytics on every one of pages of the website to help you easily observe traffic and make upgrades on the site to achieve your desired traffic.
2. Offsite optimization. Simply put you must update your website with fresh and high quality content so that Google can pick it up and attribute it to you as a reputable source.
3. Google+. Now that Google also places significance to personal search results, it will do you good to also make a Google+ account for your site or business also to be active in giving out information on Google+. Keep in mind though, that Google still primarily relies on organic search when it returns search results.
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