Nourishment and hydration are vital to cyclists and endurance athletes of all kinds, so they need to have plenty of fluids and fuel for their body. Sports drinks and energy bars crowd the shelves of health stores and convenience stores alike, but they are not all made the same. These are not as healthy as they like to claim, either, because the flavor is bad or they have unwanted chemicals. Skratch Labs, created by Dr. Allen Lim, is now offering endurance athletes, cyclists in particular, an alternative to the sugar-packed options now available.
When extra energy is needed for endurance, most turn to sports drinks that contain electrolytes, but they also have a lot of unnecessary sugar. It is vital that the nutritional needs of the cyclist be easy to ingest and that they do what they claim. Unfortunately, the majority of drinks do offer the hydration and electrolytes but they can also cause severe stomach pain.
Dr. Lim wanted to offer athletes the benefits of these products without the danger of the infamous "rot gut" so many of us have experienced when ingesting large quantities of sports nutrition products. His sports drink was a brain child of trial and error and he found that using natural ingredients made it more flavorful. He finally came up with a mixture that was very light and one that cyclists started to fall in love with from day one.
This "Secret Drink Mix" was born from his labors by using real fruit flavors rather than the artificial flavors favored by virtually every other company in the business. This also means that there are no chemicals that typically upset the stomach during workouts and the energy provided was all natural. The trial period was a success and cyclists began putting his special drink into their sponsored drink bottles.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
His headquarters is located in Boulder, Colorado and continues to grow. It is not uncommon for major cycling stars to be sitting in the offices chatting away with Dr. Lim and Chef Biju. These two have changed the way cyclists think about their nutrition and will continue to pave the way for the future of nutrition for endurance athletes.
When extra energy is needed for endurance, most turn to sports drinks that contain electrolytes, but they also have a lot of unnecessary sugar. It is vital that the nutritional needs of the cyclist be easy to ingest and that they do what they claim. Unfortunately, the majority of drinks do offer the hydration and electrolytes but they can also cause severe stomach pain.
Dr. Lim wanted to offer athletes the benefits of these products without the danger of the infamous "rot gut" so many of us have experienced when ingesting large quantities of sports nutrition products. His sports drink was a brain child of trial and error and he found that using natural ingredients made it more flavorful. He finally came up with a mixture that was very light and one that cyclists started to fall in love with from day one.
This "Secret Drink Mix" was born from his labors by using real fruit flavors rather than the artificial flavors favored by virtually every other company in the business. This also means that there are no chemicals that typically upset the stomach during workouts and the energy provided was all natural. The trial period was a success and cyclists began putting his special drink into their sponsored drink bottles.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
His headquarters is located in Boulder, Colorado and continues to grow. It is not uncommon for major cycling stars to be sitting in the offices chatting away with Dr. Lim and Chef Biju. These two have changed the way cyclists think about their nutrition and will continue to pave the way for the future of nutrition for endurance athletes.
About the Author:
CyclingTraining.WS offers Skratch Labs and various other cycling products at incredible prices. In addition, the site is packed with tips and product reviews. If you are interested in learning more about Skratch Labs or want to make a purchase, please click here.
No comments:
Post a Comment