Despite Google's stern approach to the rankings game, many SEO firms find it hard to play by the rules. Interestingly, the release of algorithmic shifts such as Google Panda and Penguin hasn't stopped the dependence of many SEO companies, self-proclaimed online marketing specialists and web optimizers on black hat of SEO. Over the years, reliance on black hat SEO has become the trademark of unscrupulous SEOs. Black hat SEO specialists are known for their faithfulness to illegal SEO techniques that leave sites penalised after some time.
If you are planning to rental a professional SEO, make sure you understand how your chosen SEO partner works. Avoid the possibility of working with black hat SEOs by learning these 3 common black hat SEO techniques used by shady SEO professionals:
Hidden content or cloaking: The actual black hat technique aims to conceal content from end users by making sure that keyword-stuffed text blocks become visible only to spiders. Black hat SEOs may use the same font color as the site's background and manipulate no script and comment tags just to hide content.
Keyword stuffing: Keyword stuffing refers to the immoderate use of keywords. This tactic is anchored on the false belief that more keywords result to better ranking results. Excessive keyword density simply leads to robotic content that's repetitive and awkward.
Purchased links: Google dislikes the notion of exchanging money and goods for links. Buying links and linking to the web sites of link sellers can be worthy of a Google penalty.
If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results don't last. Once Google discovers the illegal activity which propels your website to top ranks, your website may be penalised and demoted to lower ranks.
If you are planning to rental a professional SEO, make sure you understand how your chosen SEO partner works. Avoid the possibility of working with black hat SEOs by learning these 3 common black hat SEO techniques used by shady SEO professionals:
Hidden content or cloaking: The actual black hat technique aims to conceal content from end users by making sure that keyword-stuffed text blocks become visible only to spiders. Black hat SEOs may use the same font color as the site's background and manipulate no script and comment tags just to hide content.
Keyword stuffing: Keyword stuffing refers to the immoderate use of keywords. This tactic is anchored on the false belief that more keywords result to better ranking results. Excessive keyword density simply leads to robotic content that's repetitive and awkward.
Purchased links: Google dislikes the notion of exchanging money and goods for links. Buying links and linking to the web sites of link sellers can be worthy of a Google penalty.
If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results don't last. Once Google discovers the illegal activity which propels your website to top ranks, your website may be penalised and demoted to lower ranks.
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