It is amazing that people have such extreme polar views when it comes to MLM and Network Marketing. Successful people are passionate about their business in the extreme while those less successful declare the whole idea a failure. Very well known people such as Robert Kyosaki and Robert Allen are involved in it and advocate it. While in other circles, you just don't want to admit that you're involved with a MLM network marketing business.
What is behind the diversity of opinion about MLM network marketing?
Could it be the compensation plan? Those at the top seem to receive greater income than those at the bottom. But isn't that true in conventional business as well? The lowly salesman makes a commission on what he sells but his sales manager makes overrides on what he sales and the VP of sales makes overrides on all the sales managers, etc. That's just the American way.
Start up costs may be a factor in deciding what's best for you. You certainly can't expect to start a business without an investment of time and capital. A MLM network marketing business usually requires less capital than a traditional brick and mortar business to get started. That may be a primary consideration if your capital is limited and getting involved with MLM and network marketing may provide what you need.
Ponzi schemes and pyramid schemes are two things that seem to come to mind when people think about MLM and network marketing. Unfortunately the big scams like Bernie Madoff really bring a bad karma to the party. It is unfortunate that these major failures reflect on the MLM network marketing arena. There are far fewer ponzi and pyramid schemes than legitimate MLM network marketing opportunities. However the schemes seem to get all the news coverage and successful businesses don't.
MLM and network marketing companies such as Amway, Meleleuca, and Prepaid Legal have provided billions of dollars in products and services to millions of satisfied customers while providing great incomes for individuals who worked with those companies. So, MLM and network marketing companies have provided an abundance of wealth to the American economy.
Network Marketing and MLM is a business model. The business model works. The cost of entry is usually low for the potential return on investment. The problem with the people who are attracted to an MLM opportunity is that they usually have no experience running a business, have no sales skills, have no marketing know how, and no personnel management skills. They expect the opportunity they buy into to provide everything they will need to be successful in their new venture. Nothing could be further from reality. Very few of the opportunities out there provide that kind of support.
Sponsors are eager to get new recruits involved in the opportunity. They often over promise on the support offered by the company. Once on board, the newbie finds out the support isn't there and just don't know what to do so the drop out. They are thoroughly disappointed and tell everyone they come in contact with how lousy MLM network marketing is.
Another major problem with MLM is people who are so hell bent and determined that their opportunity is for everyone on the planet. They go after new recruits as if their life depended on it. The over sell the opportunity using inaccurate or even deceptive descriptions either unintentionally or out of ignorance. So, they're doing a tremendous injustice to the people they are approaching.
A number of network marketers do not fall into this category. However, there are enough who do to give the industry a bad rep.
"Is Network Marketing a god send or an evil program designed to suck the life out of you?" Only you can decide what the correct answer is.
If you have the business management, marketing, and sales skills to launch a new business, then go for it. If not, go acquire those skills before you launch. The MLM network marketing marketplace is a great place to succeed if you're prepared.
MLM network marketing has a bright future.
Best regards,
Doug Blackley
What is behind the diversity of opinion about MLM network marketing?
Could it be the compensation plan? Those at the top seem to receive greater income than those at the bottom. But isn't that true in conventional business as well? The lowly salesman makes a commission on what he sells but his sales manager makes overrides on what he sales and the VP of sales makes overrides on all the sales managers, etc. That's just the American way.
Start up costs may be a factor in deciding what's best for you. You certainly can't expect to start a business without an investment of time and capital. A MLM network marketing business usually requires less capital than a traditional brick and mortar business to get started. That may be a primary consideration if your capital is limited and getting involved with MLM and network marketing may provide what you need.
Ponzi schemes and pyramid schemes are two things that seem to come to mind when people think about MLM and network marketing. Unfortunately the big scams like Bernie Madoff really bring a bad karma to the party. It is unfortunate that these major failures reflect on the MLM network marketing arena. There are far fewer ponzi and pyramid schemes than legitimate MLM network marketing opportunities. However the schemes seem to get all the news coverage and successful businesses don't.
MLM and network marketing companies such as Amway, Meleleuca, and Prepaid Legal have provided billions of dollars in products and services to millions of satisfied customers while providing great incomes for individuals who worked with those companies. So, MLM and network marketing companies have provided an abundance of wealth to the American economy.
Network Marketing and MLM is a business model. The business model works. The cost of entry is usually low for the potential return on investment. The problem with the people who are attracted to an MLM opportunity is that they usually have no experience running a business, have no sales skills, have no marketing know how, and no personnel management skills. They expect the opportunity they buy into to provide everything they will need to be successful in their new venture. Nothing could be further from reality. Very few of the opportunities out there provide that kind of support.
Sponsors are eager to get new recruits involved in the opportunity. They often over promise on the support offered by the company. Once on board, the newbie finds out the support isn't there and just don't know what to do so the drop out. They are thoroughly disappointed and tell everyone they come in contact with how lousy MLM network marketing is.
Another major problem with MLM is people who are so hell bent and determined that their opportunity is for everyone on the planet. They go after new recruits as if their life depended on it. The over sell the opportunity using inaccurate or even deceptive descriptions either unintentionally or out of ignorance. So, they're doing a tremendous injustice to the people they are approaching.
A number of network marketers do not fall into this category. However, there are enough who do to give the industry a bad rep.
"Is Network Marketing a god send or an evil program designed to suck the life out of you?" Only you can decide what the correct answer is.
If you have the business management, marketing, and sales skills to launch a new business, then go for it. If not, go acquire those skills before you launch. The MLM network marketing marketplace is a great place to succeed if you're prepared.
MLM network marketing has a bright future.
Best regards,
Doug Blackley
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