I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.
So, how does digital marketing differ from Internet marketing?
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Leveraging the mobile platforms with digital marketing
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing - harnessing the power of social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
So, how does digital marketing differ from Internet marketing?
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Leveraging the mobile platforms with digital marketing
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing - harnessing the power of social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that tackles search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company headquatered in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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