Quality Real Estate Coaching And Training Is A Key To Success

By Tiffany Gill


There is one solid truth in the real estate industry that every realtor needs to understand. There is no commission made on a sale you almost make. Closing a deal is undoubtedly the most important and often most difficult part of any sale, because without it, no sale actually exists at all. Closing techniques are an essential part of any agent's real estate coaching and training repertoire.

You put up for sale signs, meet the seller, shake hands, exchange pleasantries and send them on their way.You wave goodbye from the driveway, safe in the knowledge that the house is clean and presentable for your impending buyers. However things don't always go as planned. As you'll know, an open house does not always guarantee a sale.

You will likely ask yourself, what now.Should you give up on selling the house and move on to another property? Or maybe change your approach in the future? Neither of these alternatives needs to be the case.

Closing a deal should therefore be seen as the logical next step in the decision making process that comes with buying a new property. Like with any big purchase, people are often hesitant when it comes to buying property. It is this fear a good realtor should work to help overcome.

A good realtor should know and understand the needs and limitations of any client they are working with as it relates to the property at hand. A good closing technique on the part of you as the agent should then be to take into account all the necessary information to inform buyers in this regard. By doing this you can better assist buyers into making a beneficial decision that they might not otherwise make without your help.

At the end of the day, the art of closing a sale can be a difficult and subtle science and true to the old saying, practice does of course make perfect. The only way to get better at closing is to attempt it as often as possible. There will of course be many deals that will not close despite your best efforts but persevere none the less.

The apprehension to attempt to close a deal is no doubt strong in the face of failure or rejection for any agent. There is, however, no teacher stricter than failure and asking more often and learning to ask in the right way is important to mastering the art of closing the sale. In order to know how to succeed you must first learn how to fail.

Finally and rather unexpectedly last in the process, the third objective of the open house is to actually sell the house, as you will discover through proper real estate coaching and training. Commission is not paid on an unsold house, and the inability to do so will not result in any profit for an agent. Selling the house is of course important to generate commission and keep the seller happy, but it is also important to remember that an open house can sometimes provide more future opportunity for an agent than closing a deal ever will.




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