Directing Employee Recruitment Via Corporate Giving Programs

By Sebastian Troup


What comes as a challenging accomplishment for today's workforce is perhaps that ability to balance earning for their living in a rather changeable economy along with yearning to do good in order that working gives them meaning that can go beyond the offer of a paycheck.

Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.

Balancing these two acts can be complementary for both through a leveraging of the power of programs intended for corporate giving being an operational tactic to recruit employees.

Studies have shown that skilled employees in today's workforce have different priorities from those in years past. Rather than focusing solely on earning the highest salary or getting the best benefits package, employees are also interested in what sort of workplace culture their prospective employer has. They want to know about important factors such as what level of autonomy and empowerment the company offers them, and to what extent the company's mission and values coincide with their own.

Bearing in mind those things, several job seekers particularly Millennials fresh out of college bearing technical knowledge that is highly preferred are actually choosing employers with socially active mindsets who are able to show commitment to causes over offers of slightly higher wages.

You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.

Offering employees the chance to participate in a charitable payroll deduction system can be an excellent option for those who want to give, but simply don't have a great deal of free time that they can devote to a charitable cause. In this way, they can donate easily and not have to worry about writing out checks or filling out forms.

No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.

Because of that positive reputation which the company possesses, more potential employees are likely to be drawn in giving the company a greater chance at hiring no less than the brightest and the best. More customers also are enticed by Cause Marketing which spreads the company's reputation through online media or even word-of-mouth.

A company committed to a long term corporate giving program that involves its employees will also enjoy a much higher level of employee engagement, increasing productivity and profitability while boosting morale.

If a company is able to have a culture of philanthropy, this comes as a highly preferred environment amongst new recruits as they can join and start immediately with committing to the organization which they will see from those who have been there long before them. This appears to be self-replicating and of a synergistic pattern proving to only grow more powerful through time.




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