SEO Copywriting Methodologies that show results

By Betty Rogers


People do usually say "Content is the king".But not content, basically fresh text is the king. It's only the unique content that draws search website crawlers. SEO (Search Engine Optimization) helps in increasing the quantity of visitors to a site by ranking high in the search website results and an important part of this optimization depends upon content. Content includes Title, Description, and Specific Keywords and so on.

Keywords and links are 2 main things that impact on the ranking of any website. Search Sites need only literal contents. Content on any webpage speaks for you and also your business so it should be completely germane to your products or services launched by you. Don't try to misguide your viewers because it's a fact that content rich web sites are typically visited by users. Avoid copying contents and gain the confidence of your visitors.

Research the words that customers or viewers use when they hunt for any categorical product. Keyword research tools can be employed for this reason. Write the content including that keywords but it should not sound like that you're overdoing it. For example, each one will be irritated from the following content-

"We are providing you the best chips. These are the best chips in the country. Do you like chips" If yes, then try our chips because these are the best chips ever and so on. Your concentration should be on keywords although not like the above claimed example. Your key phrase must have the following characteristics:" Should utterly outline your website theme."Should describe your product or service." It also includes name of your city, country in order to provide you uniqueness.

Try and write for your audience not for yourself. Avoid using words like "I think", "In my views", etc because your target is to tell the folk what they want to know from you. You'll need to answer the questions by depending not on your own thinking but on what the actuality is. Grab the attention of purchasers or they just need a single click to go away from you.

Think before writing. Imagine you're selling some product. Find the answers of following questions by yourself

1. What are the advantages of your product

2. How it is very different from other competitor products

3. How can you convince folk to purchase it

4. How much of assurance can you provide? Include those answers in content. There should be something new and educational. If someone thinks that he/she isn't gaining anything, no one will bother to continue. Keep your language friendly, casual (not limitless) and slang free. Explanation reading is also very necessary. Use spell checker to avoid spelling and grammar mistakes.

As reading web content is totally different from reading a tough copy, so try and explain a single concept in a paragraph. Keep the description short and easy. You are writing for humans also , not only for the search sites. Facts and numbers must be accurate. To turn your very first time visitors into possible customers, supply the folk what they desire.

SEO copywriting just needs the best keywords at right places. As a SEO copywriter, you'll have to keep two things in mind-

1. Search Website

2. Audience.

Write content in a way which should help you to get you a high ranking and also to satisfy your clients. Write creative, business oriented and keyword heavy copy as you know Google, Yahoo, AltaVista; all of them just love good and quality content.



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