A few years ago, search engine optimization or SEO is all about determining target keywords and then using them in content generation. Unfortunately, this led to an explosion of site spams: those sites that carry the keywords that online visitors use, but hardly contain the information that the visitors need. To address this problem, Google took bold steps in classifying and indexing web pages. These steps are called the Panda and the Penguin.
SEO Singapore And Algorithms
Google's concern is pretty simple: to direct users to websites that they really want to see. Last year, the tech company released its Panda-a big, virtual bear that weeded out sites producing poor content and engaging in undesirable SEO activities. Google's Panda, with its thorough algorithmic processes, dramatically re-arranged search results rankings and punished websites stuffed with keywords and filled with duplicate content.
This year, Google made another search result modification through the Penguin. This time, Google wanted to sanction more sites that explicitly rely on tricking, manipulative, and irresponsible optimization. Concerned with this new big change, website owners around the world are working hard reorienting their SEO strategies to secure their results rankings.
Better SEO Singapore
Google stressed that the English-language websites would be the focus of the Penguin, so website owners should make the necessary adjustment in their SEO strategies. Web pages should be removed of duplicate information, have their keyword-stuffed content revised, and be removed of irrelevant links to other sites. The purpose of the Panda and the Penguin is for website owners to focus their energies on making content that inform, educate, or entertain users without sounding like a machine. Google advises owners to just depend on white hat SEO-those acceptable, honest, and responsible optimization techniques that benefit both online users and search engines.
Still, numerous SEO methods are beneficial to both online visitors and search engines. Effective keywords, organized links, proper tags, and good site navigation make web pages more crawable by engine spiders and more engaging to users. It is really tempting to make use of SEO loopholes and seize higher rankings, but site owners should forget those old habits not only because Google is watching but also because it contributes in the overall development of SEO Singapore and website publishing.
SEO Singapore And Algorithms
Google's concern is pretty simple: to direct users to websites that they really want to see. Last year, the tech company released its Panda-a big, virtual bear that weeded out sites producing poor content and engaging in undesirable SEO activities. Google's Panda, with its thorough algorithmic processes, dramatically re-arranged search results rankings and punished websites stuffed with keywords and filled with duplicate content.
This year, Google made another search result modification through the Penguin. This time, Google wanted to sanction more sites that explicitly rely on tricking, manipulative, and irresponsible optimization. Concerned with this new big change, website owners around the world are working hard reorienting their SEO strategies to secure their results rankings.
Better SEO Singapore
Google stressed that the English-language websites would be the focus of the Penguin, so website owners should make the necessary adjustment in their SEO strategies. Web pages should be removed of duplicate information, have their keyword-stuffed content revised, and be removed of irrelevant links to other sites. The purpose of the Panda and the Penguin is for website owners to focus their energies on making content that inform, educate, or entertain users without sounding like a machine. Google advises owners to just depend on white hat SEO-those acceptable, honest, and responsible optimization techniques that benefit both online users and search engines.
Still, numerous SEO methods are beneficial to both online visitors and search engines. Effective keywords, organized links, proper tags, and good site navigation make web pages more crawable by engine spiders and more engaging to users. It is really tempting to make use of SEO loopholes and seize higher rankings, but site owners should forget those old habits not only because Google is watching but also because it contributes in the overall development of SEO Singapore and website publishing.
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