Things come and go in our society and sometimes when they "come" they do so with a bang. Such is the case with the old new trend of printing on plastic cards. Much of this started years ago with loyalty cards from grocery stores and other such places. Stores were looking for a unique way to increase business and sales and they found a new way to do it.
Stores have always been looking for new ways to gain new customers and keep the ones they already have. They have done coupons forever but it was not working like it used to. People wanted more and as time went on they felt that they deserved more. So when they came up with the plan to give the customers rewards in return for loyalty it turned out to be a winning plan.
After earning a certain number of points the consumer could redeem those points for rewards. These rewards came in the form of coupons sent to the home, instant savings at the store, and sometimes free gifts. The programs were a resounding success and people everywhere wanted to get in on the act. But the most astonishing thing about the program was not the points.
The most astonishing thing about this was that it kept people wanting to shop at only the store giving the card and points. They would remain loyal to the store even if they would have normally purchased certain products at another location or store. This is what made it a success. It gave them customer retention the likes they have never seen.
This feeling of belonging was just what they needed. With a renewed outlook on the stores they visited and a chance to save extra money without having to go through the hassle of clipping coupons and carrying them around, people loved it and it showed in the sales. People were starting to come back to the single stores again.
It also made it easier for them to use their card because they would not have to search for it in amongst all their credit cards anymore. This also made for a new business for people wanting to get into business printing the cards themselves. With all the new demand there was room for new players in the printing game.
This might have been the best thing to come out of the program yet. This is a fact because now every store does it. With a simple application process which is just basically to gather your personal information, because everybody gets a card, you will have one right away. You can start saving instantly.
The trend of printing on plastic cards and giving them to consumers as a loyalty program was working all the way around the board. Stores made more money, consumer were saving money and were back to their old shopping habits. These really turned the business around and made a lot of very scared people happy again. These worked like a charm.
Stores have always been looking for new ways to gain new customers and keep the ones they already have. They have done coupons forever but it was not working like it used to. People wanted more and as time went on they felt that they deserved more. So when they came up with the plan to give the customers rewards in return for loyalty it turned out to be a winning plan.
After earning a certain number of points the consumer could redeem those points for rewards. These rewards came in the form of coupons sent to the home, instant savings at the store, and sometimes free gifts. The programs were a resounding success and people everywhere wanted to get in on the act. But the most astonishing thing about the program was not the points.
The most astonishing thing about this was that it kept people wanting to shop at only the store giving the card and points. They would remain loyal to the store even if they would have normally purchased certain products at another location or store. This is what made it a success. It gave them customer retention the likes they have never seen.
This feeling of belonging was just what they needed. With a renewed outlook on the stores they visited and a chance to save extra money without having to go through the hassle of clipping coupons and carrying them around, people loved it and it showed in the sales. People were starting to come back to the single stores again.
It also made it easier for them to use their card because they would not have to search for it in amongst all their credit cards anymore. This also made for a new business for people wanting to get into business printing the cards themselves. With all the new demand there was room for new players in the printing game.
This might have been the best thing to come out of the program yet. This is a fact because now every store does it. With a simple application process which is just basically to gather your personal information, because everybody gets a card, you will have one right away. You can start saving instantly.
The trend of printing on plastic cards and giving them to consumers as a loyalty program was working all the way around the board. Stores made more money, consumer were saving money and were back to their old shopping habits. These really turned the business around and made a lot of very scared people happy again. These worked like a charm.
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