Is Blogging A Good Advertising Resource For Home Based Businesses?

By Russell Howe


Starting out in an affiliate program can be tough for most people, which is why over 80% of entrepreneurs fail to make money online regardless of whether their chosen program was an industry giant like Empower Network or a brand new program nobody had heard of before. Make no mistake about it, it doesn't matter how big or small your chosen affiliate program is. If you are going to succeed with it you need to learn the basics of how to advertise, which means starting with the various free resources available.

The main free marketing resources available to entrepreneurs include Youtube, Facebook and Twitter. While everybody has access to these on a regular basis, few make the most of them. Today's tips focus on a much more overlooked aspect, writing blogs.

If you truly with to become one of the top affiliates in your chosen business, whatever it may be, you need to be able to learn different approaches which enable you to reach a wider audience. For example, there is little point in spending all of your time on Youtube while you lose potential clients who are searching for you on Facebook, Twitter or Google. In order to achieve maximum success you need to get yourself out there. No top internet marketer is putting all of their eggs into one basket. [
See how Russ Howe became established in empower network here.
]

One of the most effective methods is blogging. Yet, for most people, this is also one of the most overlooked aspects in their business-building arsenal. Writing a blog is very simple, you can do this in around 20 minutes or less if you put your mind to it and the subject matter is entirely up to you.

However, there are two reasons why this can become a great marketing tool for any budding affiliate marketer or entrepreneur:

1) Personal branding.

2) There are tons of individuals who may be interested in what you have to offer but were simply unable to find you beforehand.

Personal branding is the most important aspect of achieving success with an online business. In a world where thousands of people are doing the same thing as you, you need to be able to stand out on your own from the crowd or you will get lost. By providing regular content, which can be decided entirely by you, you will be able to establish yourself as a leader within your chosen niche.

The second reason to use blogging as a marketing tool is to help you reach out to customers you were previously letting slip through the net. By not exploring all marketing resources available to you, you inevitably have a corner of your niche left wide open to other people. The more content you add to your blog, the more visitors your website will receive. In turn, the more weight your posts will command from search engines and therefore you'll end up being able to climb up highly searched keywords with relative ease.

Now that you know the benefits of blogging, what do you need to do?

Simply start doing it every day. No matter what the subject is, there is generally a niche for it. If you are an affiliate working with a business like Empower Network you could write posts about your chosen company or tips helping others to succeed in their quest to make money online in their spare time. If you are trying to establish yourself as an expert with a favorite hobby or pastime, you could put together blog posts which go a little more in depth than your Youtube videos, enabling you to grow your fan base there while simultaneously breaking into search engine results, too.




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