It is not only by writing checks but more importantly by playing the part of a worker in programs and activities aiming to give back to communities that the Millennial generation is rapidly becoming well known. It makes sense indeed that they are after more than just their paychecks. Getting engaged, doing meaningful work and making a difference is what Generation Y wants. Through their jobs, they become actively involved in corporate workplace giving programs.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Directing on Communication: Lots of information needs to be accessed to and enable sharing - these are important for the Millennials. This then calls for your workplace giving programs to be those allowing workers to connect, recommend ad disclose contributions in however way they can. Make sure you give them updates and allow them to share their targets and accomplishments with others in their network.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Directing on Communication: Lots of information needs to be accessed to and enable sharing - these are important for the Millennials. This then calls for your workplace giving programs to be those allowing workers to connect, recommend ad disclose contributions in however way they can. Make sure you give them updates and allow them to share their targets and accomplishments with others in their network.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup loves writing about corporate social responsibilities. For additional info about philanthropic solutions for businesses and non profit organizations, or to know competitive advantage of corporate philantrophy, please check out the Truist.com site today.
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