The SEO environment has progressed into a complex institution because of Google's Penguin and Panda update. These algorithm changes, without doubt, raise the population of online marketers into a tiresome mind game of rankings and site optimisation. What most analysts are saying is that SEO today is not as easy as it used to be. Even the simple processes involving keyword research have to be rehashed to abide by the demands of today's SEO settings.
Today, conceiving identical keywords no longer produces the results that it used to deliver before. With the radical changes ushered in by Penguin, the implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illegal backlinking schemes means suicide for site rankings.
Think it's time to revitalise your keyword strategy and zoom in on niche keywords that can bring your website higher? Here are effective tips that can get your SEO strategy going:
Perform an in depth keyword research. If you are from a particular niche, you should identify industry-specific keywords. Google's Keyword Tool can be of great help to any keyword researcher. If possible, ignore loosely related words and target only relevant keywords that make sense. Limit your list to 30 keywords.
Scrutinise existing rankings. Audit your website's performance. Figure out how every web page performs. Evaluate how every single web page, each bearing specific keywords, is graded by search engines. High ranking pages should give you an insight as to keywords can amplify your SEM campaign.
Match keywords to website pages. Create keyword groups for every web page. Keyword groups must contain a set of distinct and relevant words. Once clusters are formulated, you have to choose a primary keyword that will lead keywords in terms of search volume.
Today, conceiving identical keywords no longer produces the results that it used to deliver before. With the radical changes ushered in by Penguin, the implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illegal backlinking schemes means suicide for site rankings.
Think it's time to revitalise your keyword strategy and zoom in on niche keywords that can bring your website higher? Here are effective tips that can get your SEO strategy going:
Perform an in depth keyword research. If you are from a particular niche, you should identify industry-specific keywords. Google's Keyword Tool can be of great help to any keyword researcher. If possible, ignore loosely related words and target only relevant keywords that make sense. Limit your list to 30 keywords.
Scrutinise existing rankings. Audit your website's performance. Figure out how every web page performs. Evaluate how every single web page, each bearing specific keywords, is graded by search engines. High ranking pages should give you an insight as to keywords can amplify your SEM campaign.
Match keywords to website pages. Create keyword groups for every web page. Keyword groups must contain a set of distinct and relevant words. Once clusters are formulated, you have to choose a primary keyword that will lead keywords in terms of search volume.
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