Increasingly, social media are providing a way for companies to go from business to personal. With the help of an online marketing company, many businesses are making the move to micro-blogging and image-heavy sharing utilities such as Pinterest and Tumblr. The soaring popularity of these services demonstrates a desire in today's online community to collect or curate meaningful images and ideas.
What does this curatorial impulse mean for those looking to broaden their reach with social media? As businesses try to boost the depth of their online presences, they are continually forced to reckon with ever-changing online trends and developments in technology. The lure of pinning - and similar methods of online "collecting" of ideas, products, images - draws in people from all over the Web. Among other things it has given rise to the genre of 'inspiration' blogs.
A user's Pinboard or Tumblr is a kind of monument to self-expression; users are discouraged from introducing original content, but instead organize, collect and curate images, ideas and products from around the Web. This creates a kind of living album, a visual description of the user - or, at least, who they'd like to be. While Facebook and Twitter are used more to connect with people and share interests, Pinterest and similar services are largely significantly to curate digital materials: brands, trends, and retailers to keep track of; images to inspire for future purchases; and photos or art which appeal to the user's visual style. The relative lack of text in these communities - Pinterest and Tumblr are both heavily image-centric - shows how many users have found a way to visualize their desires.
Businesses, often with the help of an online marketing company, are under considerable pressure to master the whys and wherefores of these popular digital sharing environments as quickly as they emerge, or they risk falling behind.
How can you and your business take charge? Consider the role of images in your marketing strategy. By using these micro-sharing platforms to offer diversified, specialized content, businesses can maximize their relevance to a diverse and growing potential clientele.
What does this curatorial impulse mean for those looking to broaden their reach with social media? As businesses try to boost the depth of their online presences, they are continually forced to reckon with ever-changing online trends and developments in technology. The lure of pinning - and similar methods of online "collecting" of ideas, products, images - draws in people from all over the Web. Among other things it has given rise to the genre of 'inspiration' blogs.
A user's Pinboard or Tumblr is a kind of monument to self-expression; users are discouraged from introducing original content, but instead organize, collect and curate images, ideas and products from around the Web. This creates a kind of living album, a visual description of the user - or, at least, who they'd like to be. While Facebook and Twitter are used more to connect with people and share interests, Pinterest and similar services are largely significantly to curate digital materials: brands, trends, and retailers to keep track of; images to inspire for future purchases; and photos or art which appeal to the user's visual style. The relative lack of text in these communities - Pinterest and Tumblr are both heavily image-centric - shows how many users have found a way to visualize their desires.
Businesses, often with the help of an online marketing company, are under considerable pressure to master the whys and wherefores of these popular digital sharing environments as quickly as they emerge, or they risk falling behind.
How can you and your business take charge? Consider the role of images in your marketing strategy. By using these micro-sharing platforms to offer diversified, specialized content, businesses can maximize their relevance to a diverse and growing potential clientele.
About the Author:
If you are seeking more information about what you just read, contact online marketing firm fishbat, Inc today!
No comments:
Post a Comment