Your squeeze page is the most crucial part of your company and its website. This is actually the first page that people see when they reach your web site. That's the place where you put the groundwork you need to achieve your targets. So what is a lead capture page?
You can make your landing page into anything you would like it to be. You can use the page to gather email addresses before letting someone into your site to see the content. You can make it the main page of your weblog. You can use it for a sales page.
You can make it your sales page. You can have it be the primary page of your weblog. It is the page that website traffic flows in to so you can introduce them to the rest of your project. There is certainly lots of flexibility here. Of course, that implies that it's also possible to make a lot of mistakes. Read on to learn about what several of the bigger mistakes there are to make with your web page and the ways that you could avoid making them. 1. Messing up the title. You want your title (or your headline) to really get hold of your traffic's interest. It isn't easy to compose headlines or titles. When you can manage to do so, hire a professional copywriter to help you with this. You'll want to keep your title/headline as to the point as possible but it also has to be descriptive and compelling. It is important to keep your titles and headlines as easy as possible but you also should make sure that they are compelling and descriptive too. If your website traffic does not find your headline readable, you'll not see them moving on to the remainder of your content. They are going to click out from the web page. So work really hard to make it right.
2. A lot of business people are putting together landing pages that don't appear or operate any differently than the other web pages that are on your web site. It's alright to do this when your web site is a personal blog simply because that's often the first page of your blog anyway. When you are a business, however, you will help yourself by using a different structure so that you can get people's interest.
3. You should not try and do too much on your lead capture page. Squeeze pages should have a single purpose for them. The purpose is for you to decide. If you're building a list, make the overall page about grabbing the person's information. If you wish to sell something, make it just about selling that specific product.
If the aim is to sell a product, your squeeze page must concentrate on that. When you ask too much of your visitors they'll get confused. You'll see a reduction in your conversion ratio as your traffic isn't going to know what they need to be doing first. They're going to be so much more likely to click away when this occurs.
4. Remember about very simple design strategies. For whatever reason people believe that the louder and showy a lead capture page is, the more successful the page will be. Never give in to this, no matter how tempting it might feel. If you are not absolutely sure what to do with regards to a design, hire a professional designer to assist you.
Just continue. Don't slack off on your lead capture page. Always be working to perfect it!
You can make your landing page into anything you would like it to be. You can use the page to gather email addresses before letting someone into your site to see the content. You can make it the main page of your weblog. You can use it for a sales page.
You can make it your sales page. You can have it be the primary page of your weblog. It is the page that website traffic flows in to so you can introduce them to the rest of your project. There is certainly lots of flexibility here. Of course, that implies that it's also possible to make a lot of mistakes. Read on to learn about what several of the bigger mistakes there are to make with your web page and the ways that you could avoid making them.
[http://www.youtube.com/watch?v=F69fHmdbpZc:Beauticontrol]
2. A lot of business people are putting together landing pages that don't appear or operate any differently than the other web pages that are on your web site. It's alright to do this when your web site is a personal blog simply because that's often the first page of your blog anyway. When you are a business, however, you will help yourself by using a different structure so that you can get people's interest.
3. You should not try and do too much on your lead capture page. Squeeze pages should have a single purpose for them. The purpose is for you to decide. If you're building a list, make the overall page about grabbing the person's information. If you wish to sell something, make it just about selling that specific product.
If the aim is to sell a product, your squeeze page must concentrate on that. When you ask too much of your visitors they'll get confused. You'll see a reduction in your conversion ratio as your traffic isn't going to know what they need to be doing first. They're going to be so much more likely to click away when this occurs.
4. Remember about very simple design strategies. For whatever reason people believe that the louder and showy a lead capture page is, the more successful the page will be. Never give in to this, no matter how tempting it might feel. If you are not absolutely sure what to do with regards to a design, hire a professional designer to assist you.
Just continue. Don't slack off on your lead capture page. Always be working to perfect it!
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